Pacific Staffing is recruiting a full-time hybrid role for a senior corporate Marketing Coordinator to join an esteemed national consulting firm.  The senior Marketing Coordinator holds a key role focused on building and executing comprehensive B2B marketing concepts and branding projects, events, webinars, training, digital media projects and designing while collaborating with executive stakeholders.  #directhire  #sacramento

Pay: $80k - $100k. 

The ideal candidate knows how to execute the vision & concepts for the organization’s corporate marketing and brand strategy, with a high level of competency in hands-on project execution & coordination under the direction of Sales & Marketing executives.

PRIMARY RESPONSIBILITIES:

• Evaluate the performance of current marketing campaigns and strategies using key performance metrics.
• Conduct in-depth market analysis to identify opportunities, client needs, and competitive trends, providing insights to inform strategic decisions.
• Collaborate with executive leaders and departments to develop and implement strategic marketing and promotional campaigns.
• Manage sales & marketing initiatives to enhance the firm's visibility and reputation, cultivating positive relationships with media and key stakeholders.
• Direct consulting partners with online marketing efforts, including website management, social media engagement, and online advertising, to reach and engage target audiences.
• Coordinate and execute firm events, sponsorships, and outreach programs to strengthen the firm's market presence.
• Maintain current knowledge of industry regulations and ensure marketing activities are compliant.

SKILLS AND QUALIFICATIONS:

• 5+ years’ experience in a successful strategic marketing and branding senior level coordinator or specialist related role required.
• Bachelor’s degree in business administration, marketing and communications or similar field preferred.
• Professional services corporate marketing industry experience required.
• B2B marketing experience is required. 
• Must have proven strategic thinking, planning, translate complex ideas into understandable information, provide prior KPI’s and OKR’s, Project Management and high-level technology proficiency across multiple marketing platforms.
• Technology proficiency in Content Creation, Digital Advertising, Email Marketing/Marketing Automation, Webinar, Training and Event platforms and materials.
• Strategic brand creation, awareness, and building, including event and conference coordination.