Job Openings in Sacramento County and Beyond

Marketing Manager

Sacramento, CA 95816

Posted: 07/17/2024 Employment Type: DirectHire Industry: None Job Number: 1684725

Job Description

Pacific Staffing is recruiting an experienced Marketing Manager to join a leading community based retailer in Sacramento. The Marketing Manager directs all aspects of the marketing department for retail products and offerings, devises strategies to enhance business branding, advertising, digital media and building community relations and partnerships. This is a Direct Hire opportunity. Pay: $76k - $85k. 


Our client offers paid holidays, medical/vision/dental benefits with no annual deductible, 401(k) with employer matching, and company product discount


The ideal candidate is a successful marketing leader from a retail background, with a broad marketing skillset including all media, print, digital, social, community partnerships, and public relations.


PRIMARY RESPONSIBILITIES:

  • Evaluate the performance of current company marketing campaigns and strategies using key performance metrics.
  • Conduct in-depth market analysis to identify opportunities, client needs, and competitive trends, providing insights to inform strategic decisions.
  • Collaborate with executive leaders and departments to develop and implement strategic marketing and promotional campaigns.
  • Manage public relations initiatives to enhance the firm's visibility and reputation, cultivating positive relationships with media and key stakeholders.
  • Direct online marketing efforts, including website management, social media engagement, and online advertising, to reach and engage target audiences.
  • Develop and manage the marketing budget, optimizing resource allocation for maximum impact.
  • Coordinate and execute firm events, sponsorships, and community outreach programs to strengthen the firm's market presence.
  • Maintain current knowledge of industry regulations and ensure marketing activities are compliant.


SKILLS & RESPONSIBILITIES:

  • 4+ year’s progressive experience in retail or product marketing and advertising.
  • Marketing, Communications or Public Relations degree.
  • 3+ years' marketing management experience.
  • 1+ years’ spokesperson or media liaison experience.  
  • Possess excellent verbal and written communication skills.
  • Knowledge of current marketing techniques and best practices.


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