Job Openings in Sacramento County and Beyond
Marketing Specialist (Global Software Solutions)
Responsibilities: Plan and execute all marketing, including SEO/SEM, marketing database, email and ad campaigns. Design and maintain social media presence. Measure and report performance of all digital marketing campaigns, assessing against goals (ROI and KPIs). Identify trends and optimize spend and performance based on the insights. Brainstorm creative growth strategies. Plan, execute, and measure experiments and conversion tests. Collaborate with internal divisions to create landing pages and optimize user experience. Utilize analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Instrument conversion points and optimize user funnels. Collaborate with agencies and vendor partners.
Pay: $75, 000-$95, 000