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Direct Mail Marketing Manager

Fresno, CA

Posted: 03/29/2019 Employment Type: Direct Hire Position Industry: Management/Supervisor Job Number: 40890.1
A strategic Direct Mail Marketing Manager is needed for a multi-faceted company in the Greater Fresno area. The Direct Mail Marketing Manager will oversee the work of 3 direct reports and manage the direct mail operation to include planning, running queries and tracking the overall success of all database mailings. This is a full time direct hire position with a company that offers a rich benefit package, casual business culture, and other perks.

Responsibilities: Manage, train and development of the Database Marketing department. Manage database maintenance and direct mail operation to include internal and prospect list procurement. Oversee database management to ensure integrity and accuracy of information. Develop database/direct mail programs that produce incremental division revenue, increase client interaction frequency while maintaining the property re-investment strategy. Integration of electronic Marketing into a standard mail company environment by creating multiple, quick response offers with limited production time and considerable cost savings. Set-up and maintain the company re-investment strategy through the core loyalty programs including earned complimentary dollars, cash back and direct mail incentives. Work closely with the Marketing team in developing and presenting monthly and yearly reports and analysis to present to the executive team. Customer segmentation analysis, monthly reporting of P&L, and budget. Increase direct mail revenue. Analyze reports in the context of data mining / database initiative and incorporate into the property infrastructure.

Requirements: Bachelor degree in Accounting, Information Systems or Marketing preferred. 2-4 years Database Marketing experience. 2-3 years previous Supervisory experience. Computer Science or analytical background with an in-depth knowledge of spreadsheets, database applications and business intelligence experience required. Previous computer experience including Word, Excel, Access, Outlook and Player Tracking required. Previous experience with SQL reporting service, Crystal reporting service, Oasis and LMS required.

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